Do you need an online presence?

Online presences and social media accounts: they’re just for teenagers and celebrities, right? Not so fast.

Take, for example, a locally-owned and operated construction company. There are ways a company like this might benefit from having social media accounts. Whether it’s worthwhile for companies in the engineering sector to set up social pages is a little more complex, but the short answer is yes, it probably is worthwhile for you … as long as your online presence aligns with your business’ goals.

For most companies, whether in the public or private sector, social media can be a beneficial recruitment tool. Chances are, someone who follows your page has friends and acquaintances who share the same hobbies and interests. Simply asking your followers to share job openings can be effective for finding new employees. Boosting or sponsoring a post where you can target your ideal candidates can be even more effective.

In addition to finding prospective candidates, engineering-related companies can showcase their work, share important company milestones, raise awareness for their services, and share content that will legitimize their expertise (which can go a long way towards finding clients and customers). Choosing the right social media sites to put effort into and the right messaging is critical in having an online presence that helps you reach your goals.

If you don’t have anyone on your staff that is savvy with social media, consider working with an agency or independent contractor. Investing in an expert to handle this for you is often worth it. More than likely, you will be able to choose a marketing package that makes sense for you, so you don’t end up spending more than you need. With more and more companies getting online, you want to make sure you add your voice to the mix!