Event planning for the uninitiated

It’s the season for meetings, but if you’re the one charged with planning a networking, training or industry event, you may find it challenging. There is a lot of to think about — venue, food and beverages, speakers, guests, entertainment, getting the word out. With these resources, you can crush your next networking event:

Use online event planning services. Online event planning tools like RegOnline, Eventbrite and Airtable will make planning your next event more convenient. Through these online services, you will be able to have guests pre-register. With online RSVPs, you’ll have a better head count so you can plan for food and beverages. Also, it can be helpful to allow your guests to pay online to avoid congestion at the registration table.

Find a venue. Finding a venue can be one of the most difficult aspects of planning an event. Be sure to set a budget and calculate how much your desired venue will cost. You will need to determine if your event will be outside or inside and where your guests will gather. For example, using a hotel as a venue will give your guests the option of congregating inside or outside on patio areas. Hotels also offer good spaces for entertaining large numbers of people.

Calculate your ROE. Calculating your return on event (ROE) is crucial in planning a successful experience. To find your ROE, you will need to set goals that are unique to your organization. For example, your goal may be to double attendance from last year’s event or get more positive feedback on an exit survey. Now is the perfect time to start planning your event with your goals in mind. Once the event is over, you will be able to accurately measure your success and make changes for next time!