Are you getting the most out of your social media presence?

Today’s online world is dominated by social media, making it essential to establish a professional presence in your industry. Whether you’re a recent graduate looking for a job or have been in the workforce for 20 years, improving your social media knowledge can bolster your skills and make you more marketable in the future. Keep reading to learn more.

Build your online brand

Think of your social media account as a direct reflection of yourself. What would you want a potential employer or colleague to know about you based on your profile? To create your own personal brand, you will need to spend some time customizing your social media accounts. Try tweaking your bio, profile picture, and background to your liking. You should also fill out as much of your profile as possible. For example, on LinkedIn, you should keep your education and employment info up to date. If you’re someone who has never been on social media, choose one platform and sign up now. It’s time to get your feet wet.

Interact with others in your industry

Interacting with your followers and friends in your industry is just as important as posting content. Don’t be afraid to reply to a mention on Twitter or write a comment on Instagram. If you receive feedback, either positive or negative, make an effort to respond in a timely manner. Another great way to drive traffic is to retweet or share content from influencers or trending accounts. Piggybacking off of others shows you’re a team player who’s willing to collaborate.

Know that each platform is unique

Since each social media platform is unique and created with a purpose, it’s smart to create unique content for each. For example, try posting humorous memes on Twitter and professional headshots and company updates on LinkedIn. Once you get the hang of it, build out your own social strategy and get creative!

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