Engineering an online presence

Having an online presence makes perfect sense for retailers, celebrities, and major brands. However, is it as important for, let’s say, a locally-owned and operated construction company to have social media accounts? The topic of whether or not it’s worthwhile for companies in the engineering sector to set up social pages is a little more complex, but the short answer is yes, it probably is worthwhile… so long as your online presence aligns with your business’ goals.

For most companies, social media is a beneficial recruitment tool. Chances are, someone who follows your page has friends and acquaintances that share the same hobbies and interests. Simply asking your followers to share job openings can be effective. Putting a little bit of money into a boosted or sponsored post where you can target your ideal candidates can be even more effective.

In addition to finding ideal candidates, engineering-related companies can showcase their work, share important company milestones, raise awareness for their services, and share content that will legitimize their expertise (which can go a long way towards finding clients and customers). Choosing the right social media sites to put effort into and the right messaging is critical in having an online presence that helps you reach your goals.

If you don’t have anyone on your staff that is savvy with social media, consider working with an agency or contractor. Investing in an expert to handle this for you is often worth it. More than likely, you will be able to choose a marketing package that makes sense for you, so you don’t end up spending more than you need. With more and more companies getting online, you want to make sure you add your voice to the mix!