Networking tips for success

Networking: the act of connecting with others to exchange information and build relationships, often with the goal of advancing one’s career.

For many, networking can be a source of unease or even dread. While some individuals seem to thrive in networking settings, effortlessly making connections and engaging in meaningful conversations, many of us find it challenging and uncomfortable. It’s easy to overthink interactions and worry about how we come across, leaving us feeling self-conscious and drained. The good news is that with practice and a few strategic approaches, networking can become a more manageable and even enjoyable experience. The key is to shift the focus from navigating small talk to genuinely making valuable connections.

If networking is a struggle for you, consider trying these three strategies to ease the process:

1. Ask Open-Ended Questions: One common pitfall in networking conversations is asking questions that only require a simple “yes” or “no” answer. These types of questions can quickly stall the conversation. Instead, aim to ask open-ended questions that encourage a more engaging dialogue. For example, instead of asking, “Do you like your job?” try, “What inspired you to choose your current career path?” or “What’s a recent project you’ve been excited about?” These types of questions invite the other person to share more about their experiences and interests, leading to a richer and more dynamic conversation.
2. Offer Value: Networking isn’t just about taking—it’s also about giving. One effective way to stand out is by offering something of value to the person you’re speaking with. This doesn’t mean you need to provide a physical gift, but rather, offer your assistance or share your expertise. For instance, if someone mentions they’re struggling with a particular challenge, offer to brainstorm ideas with them or provide a LinkedIn recommendation if you’re in a position to do so. Being genuinely helpful and supportive not only makes you a memorable contact but also fosters goodwill that can benefit you in the future.
3. Prepare in Advance: While you might not know exactly who you’ll meet at a networking event, a bit of preparation can go a long way. Spend some time before the event catching up on current news or industry trends. Prepare a few talking points or questions related to common topics of interest. Having this background knowledge can give you confidence and help you navigate conversations more smoothly. It’s like having a set of conversation starters ready, which can be particularly useful when you find yourself in a lull during an interaction.

Networking is a skill that improves with experience and intentional practice. Remember, everyone at a networking event is there for similar reasons, and most people are more focused on their own interactions than critiquing yours. By implementing these tips, you can transform networking from a daunting task into an opportunity for meaningful connections and professional growth. The more you practice and refine your approach, the more comfortable and effective you’ll become in building valuable relationships.