Why engineers need a personal brand

Who am I? Why am I unique? What makes me stand out as an engineering professional? These are the questions you should ask yourself daily about your personal brand. As an engineering professional, developing a strong personal brand is important to securing jobs and maintaining good relationships with clients. If you have had trouble finding your personal groove, these tips may help:

Hone your writing skills. As an engineer, you must be able to sell yourself through clear and concise writing. If you want to capture your client’s attention, you must present them a plan that is easy to read and engaging. If you are struggling with your writing skills, consider hiring a writer or editor.

Increase online visibility. Even if you are not searching for a job, you should have an active LinkedIn account. LinkedIn is a great way to showcase all of your achievements to possible employers and colleagues in the industry. Start building a strong LinkedIn page now if you haven’t already. Additionally, it is not a bad idea to consider creating a personal website or a blog about your field of interest to catch the attention of those who are considering working with you.

Volunteer for public speaking opportunities. As you start to better brand yourself, more public speaking opportunities will emerge. Public speaking is a great way to share your passion and expertise for the industry. Although public speaking can be intimidating at first, it can be a great resume builder and networking opportunity. Consider enrolling in a public speaking course at a local university or volunteer to give a lecture to a high school class.